Website Pages: The Internet Opportunity?

Website Pages to Website Views

Website pages are a feeder for search engines for specific information which in turn can attract website views.  You simply can’t be found by users if you are not found by search engines.  Website pages are a gateway to an audience and SEO optimization.  Website promotion then becomes the next course of action after copy has been optimized along with anchor links and Meta tags. 

Setting up additional web pages is a first step.   Going a little further than quantity is the next step.  Websites receiving significant traffic can augment their earning potential by adding additional products.   Companies that have acquired consistent leads through email marketing can promote new website offerings.  Vertical market from existing product and service lines can attract new visitors or add value to repeat visitors. 

You can look at resources when seeking quantity in terms of website pages.  This is one reason why websites provide information such as a directory to find a website designer.  A link for that particular listing is an opportunity for the website to receive traffic.  What does that traffic mean for the website? 

• Online branding purposes
• Web positioning as a reliable source of information
• Similar content provided for keyword optimization
• Multiple entries to increase length of the visit stay
• Encourage participation and interest
• Prompt a sponsored interest
• Turn traffic to create conversions

Imagine if this website had 5,000 listings.   Larger websites provide something to consider when planning for search engine marketing.   From keyword research to search engine placement, online marketing opportunities exist.  

Look at Website Conversions   

If a website page is converting and creating ROI or inquiries, question answered and do more of what you are doing to maximize revenue, or potential revenue for service sites relying on inquiries.  What if a website has a hot product that is not selling?  A few questions come into play including:

• Is the website page being found?  If not, why not?
• Is the website page relevant?  Is it optimized?
• Is the product being marketed online?  How?  What are the results?
• What keywords or keyword phrases driving traffic?
• What is causing conversions to take place?

In this example, the website page could be improved, tested, and/or removed.  If conversions are not taking place for a hot product, testing and retesting keywords or keyword phrases would be a key consideration.  For service related websites, a request for proposal (RFP) would be the denominator of users locating and following through by contacting the business in a provided online request.  The basis for blog websites could be RSS feed subscriptions and tracking success of sponsors.  All in all, websites are to motivate and prompt some sort of user action.  A call to action, in some cases, with the use of images can resemble what the call to action is suppose to be.

• Order Now
• Promotion Ends (on this date)
• Special Offering
• Book Now
• Free Shipping
• New Offer Today

Website pages are the driver to reach users based on specific content provided with keywords and keyword phrases.  More website pages increase links that a website can be found and can helps users reach their destination.  Naturally, the quality of website pages are not all treated equally and some form of search engine optimization whether link building for natural position of pay per click (PPC) will provide a benefit by way of quality traffic.  Headers and bold text is another strategy to guide users and search engines. 

Search Analytics!

Search analytics tools help assist in determining key areas that contribute to conversions.  Where are using coming from?  What website pages are being viewed?  What keywords are driving traffic? 

Is your website converting?  This will help in knowing how often website content should be updated and website promotion methods required.

Got New Website Resources

New information on websites is an area to impact traffic to specific information, but it appeals to search engines and also applies to search engine marketing to influence new and repeat visitors, buying encounters, email harvesting, and website referrals.  The success of a website is co-dependent on inside pages and navigation for users and search engines.  Website pages in various forms (i.e., articles, press releases, blog entries) can lead users to other valuable product, service, or requests for proposals (RFPs) provided on the hosted website.

Local Optimization

If local services are being supplied such as carpet cleaning, including content and keyword phrases for city and state would apply to local search optimization.  Local maps provided in search engines can improve visibility and reviews can help lookers become customers based on third party influence.  Monitoring your website reviews and participating is another method to communicate with prospective buyers.

Limited Service & Product Websites

For websites focused solely on a few products, the concentration and complexity becomes more selective in keyword promotion versus a mega site.  Traction for optimizing a more selective group of keywords becomes more attractive in some ways, but is dependent on the market – the quantity of search engine results pages for the keyword or keyword phrase.  

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