One of the most interesting things going on today on the Internet is the notion of the real time web. The idea of accessing data in real time has been an elusive goal in the world of search. Web indexes in search engines update at pretty amazing rates, given what it takes to crawl the entire web and index it for searching, but getting that to “real time” has been challenging.

We’re glad you asked that. Because today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). Try it out. The Bing and Twitter teams want to know what you think.

The explosive popularity of Twitter is the best example of this opportunity. Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous. Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.

Search needs to keep up. Shortly after we launched Bing, we did an experiment with the team at Twitter, where we took a fairly small number of “celebrities” from Twitter and provided access to their tweets as part of the search result. Here is a great example.

But what if we take that to the next level? What if we indexed basically the whole public Twitter stream and made it available to customers?

More on Bing and Twitter

Subscribe in a reader

Online Reference: SERP

When was Bing released?

While Bing may still be struggling to catch up with both Yahoo and Google in terms of search volume and market share, one thing it should probably brag about is the fact that in terms of search engine success rate, it has finally beaten the two.

While this might mean that Bing is providing more relevant SERPs we must also consider the fact the Canadian consumers may actually be using the Bing cashback program.  Naturally once a user sees a relevant result it will immediately click on the link to check out the product.

Read: Bing Beats Google and Yahoo in Canadian Search Engine Success Rate

 Subscribe in a reader