» link popularity http://www.cynergylink.com Search Engine Marketing Mon, 03 May 2010 03:50:48 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Link Building: Creating Link Popularity http://www.cynergylink.com/2009/09/28/link-building-creating-link-popularity/ http://www.cynergylink.com/2009/09/28/link-building-creating-link-popularity/#comments Tue, 29 Sep 2009 03:05:42 +0000 cynergy seo http://www.cynergylink.com/?p=231 Link building and creating link popularity is an objective to capture online visibility in desired keywords or keyword phrases.  Creating new visitors and increasing traffic from referral sites is the Internet opportunity link building presents.  The most popular websites in their industry will have a significant number of links from various sources provided as link popularity.  The quantity and quality of referral sites is a factor in achieving top positioning in search engines. 

The two most important aspects of link building is to be active and knowledgeable.  The results will be quicker and stronger based on the amount of time allocated and knowledge of SEO practices.  Prior to campaigning for links, a plan should accommodate the actions that will be taken.    

  • Determine the competition and competitive nature of keywords or keyword phrases.
  • Write a sample list of titles, descriptions, and profiles for the campaign.
  • Determine primary and secondary keywords for the industry segment.
  • Review the website and traffic analytics for strengths and weaknesses.
  • Locate web resources and where your link building campaign will start and monitor progress.
  • Add bookmarking references to align the website or blog with desired user social sites.
  • Update web content, not only for search engines, but to improve the user experience, conversions, and link building effort.

The bulleted list provides a sample blended approach of sources to build links.  Utilizing multiple site sources will not only attract different types of users, but appeal to search engines. 

  • Articles
  • Press Releases
  • Paid Directories
  • Bidding Directories
  • Free Directories
  • Social Sites
  • Bookmarking Sites
  • Blog Directories
  • Micro-Blogging Sites
  • RSS Feed Directories
  • Sites with Story Links
  • Review Sites
  • Photo Sharing Sites
  • Video Portals

The acceptance of a website or blog will be based on the fit determined by editors from the requesting web resource amongst other areas.  As an example, free and paid directories will supply rules for acceptance along with quality contributors of the web resource.  Once the link is reviewed and accepted it will go live and indexed by search engines.  Higher quality referral sites are indexed in sequence based on importance by search engines in your URL results.   

 5 Link Submission Tips

  • Vary content for titles, descriptions, and other text related areas where you are seeking to receive a link.
  • Utilize paid submissions as these investments are noticed by search engines.
  • Create a blog to attract a fan base and build loyalty and trust.
  • Submit company news through press channels once a week or twice monthly.
  • Create online resources to increase visitor length of stay, referrals, and backlinks.

Allowing ratings, reviews, and comments when permitted is highly recognizable by search engines.  It also encourages the author to write quality information on the subject matter reflecting on the website or blog and products or services being marketed.

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