Search Engines – Keyword Competition and Selection

cynergy seo — Sun, 17 Jan 2010 18:16:57 +0000

One of the fastest growing marketing channels is the Internet, or is it? Look at where we are? Online user participation can take place at every level from social media, articles, forums, blog, shopping websites, and among others, representing all industry, business, and personal segments. Where are most people going the most online? comScore research shows where search engines rank in the below illustration and we will look closer at keyword competition and keyword selection.

Top 50 Properties

Google Sites ranked as the #1 property in October with 164 million visitors, followed by Yahoo! Sites with 158 million visitors and Microsoft Sites with 133 million visitors. Facebook.com held its #5 ranking with 97 million visitors, while Amazon Sites and Wikimedia Foundation Sites both jumped in the rankings, grabbing the #8 and #9 positions, respectively.

comScore Top 50 Properties (U.S.)

October 2009

Total U.S. – Home, Work and University Locations

Unique Visitors (000)

Source: comScore Media Metrix

Top 50 U.S. Web Properties (U.S.) for October 2009

Rank	Property	Unique Visitors (000)	Rank	Property	Unique Visitors (000)
1	Google Sites	164,086	26	iVillage: The Womens Network	30,572
2	Yahoo! Sites	158,251	27	Verizon Communications Corporation	30,533
3	Microsoft Sites	132,618	28	NBC Universal	29,155
4	AOL LLC	98,515	29	Everyday Health	28,837
5	FACEBOOK.COM	97,372	30	ESPN	27,737
6	Ask Network	88,073	31	Target Corporation	27,101
7	FOX Interactive Media	82,862	32	Break Media	26,928
8	Amazon Sites	69,945	33	AT&T Interactive Network	26,662
9	Wikimedia Foundation Sites	69,642	34	NetShelter Technology Media	25,982
10	eBay	66,987	35	Gorilla Nation	25,725
11	Turner Network	63,558	36	The Mozilla Organization	25,567
12	CBS Interactive	59,086	37	Bank of America	25,025
13	Apple Inc.	58,622	38	Superpages.com Network	24,998
14	Glam Media	56,053	39	AT&T, Inc.	23,246
15	Answers.com Sites	55,974	40	Technorati Media	22,931
16	Demand Media	52,710	41	Federated Media Publishing	22,677
17	Viacom Digital	51,470	42	Weatherbug Property	22,034
18	New York Times Digital	50,217	43	Photobucket.com LLC	21,891
19	craigslist, inc.	44,090	44	Expedia Inc	21,809
20	Weather Channel, The	41,354	45	Gannett Sites	21,754
21	Comcast Corporation	38,661	46	Time Warner – Excluding AOL	21,459
22	Adobe Sites	38,075	47	Discovery Digital Media Sites	20,707
20	Weather Channel, The	41,354	45	Gannett Sites	21,754
21	Comcast Corporation	38,661	46	Time Warner – Excluding AOL	21,459
22	Adobe Sites	38,075	47	Discovery Digital Media Sites	20,707
23	Disney Online	31,974	48	JP Morgan Chase Property	20,281
24	Wal-Mart	31,808	49	LINKEDIN.COM	20,024
25	WordPress	30,071	50	Real.com Network	19,992

Keyword Competition

Search engines provide a gateway to a user market and rank highest in search. The next step is researching keyword phrases and utilizing them in website URLs, copy, Meta tags, and when marketing a website. Keywords, or even better keyword phrases , provide and opportunity to create online visiblity. With a goal to reach top search engine results pages, organic SEO by utilizing online channels is the course of action to take. Website optimization on all website pages is pivotal for unique content for sought after keyword phrases, which corresponds to marketing a website online and competition in search engines for desired keyword phrases .

Keyword Phrases & Keyword Competition

The type of keyword phrases is based on the website and website pages. Content, with the help of Meta tags, reflects to search engine crawlers what the website page is all about. Keyword competition is the basis for the approximate amount of time and persistency that would need to be dedicated within organic SEO. Pay per click (PPC) is an opportune method to utilize when keywords, for instance, are not appearing on top search engine results pages or when promoting specials or events in the very near future whereby organic SEO practices could not provide a type of online visibility quick enough. PPC could also be an SEO strategy to gain more real estate when current natural visibility is already present.

Keyword Selection

Below is an example of keywords when seeking information on search engine optimization (SEO). The same exercise can be done for your industry segment. This example provides the number of search engine results pages on Google from the keyword selections. The list of smaller keywords could continue on in a longer example. An important aspect to note is the the smaller keywords when combined together add up to significant numbers. The higher number of search engine results pages the more competitive landscape when top keyword search engine placement is desired.

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Bing is Bringing Twitter Search to You

cynergy seo — Fri, 06 Nov 2009 02:04:23 +0000

One of the most interesting things going on today on the Internet is the notion of the real time web. The idea of accessing data in real time has been an elusive goal in the world of search. Web indexes in search engines update at pretty amazing rates, given what it takes to crawl the entire web and index it for searching, but getting that to “real time” has been challenging.

We’re glad you asked that. Because today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). Try it out. The Bing and Twitter teams want to know what you think.

The explosive popularity of Twitter is the best example of this opportunity. Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous. Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.

Search needs to keep up. Shortly after we launched Bing, we did an experiment with the team at Twitter, where we took a fairly small number of “celebrities” from Twitter and provided access to their tweets as part of the search result. Here is a great example.

But what if we take that to the next level? What if we indexed basically the whole public Twitter stream and made it available to customers?

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